2025 EMEA state of fraud and abuse — fashion and apparel

The fashion and apparel industry in EMEA is facing a surge in fraud and consumer abuse — and it’s only getting worse. Signifyd’s latest report reveals a 46% YoY increase in fraud pressure by GMV, with fraudsters increasingly targeting lower-value orders.

While fraud evolves, so does consumer abuse. Return scams like bracketing and wardrobing have driven a 32% spike in abuse by GMV from legitimate buyers. Merchants are stuck between stopping abuse and maintaining a great customer experience.

At Signifyd, we help leading fashion brands eliminate fraud and abuse while boosting conversions and protecting the shopper journey.

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Are you looking to implement a fraud prevention solution *

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What ecommerce fraud, abuse and/or payment challenge are you currently dealing with? *

Low payment authorisation rate
Low payment approval rate
High chargeback rate
Return abuse
Policy/promo abuse
High cost of fraud prevention vendor

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