2025 EMEA State Of Fraud And Abuse — Beauty And Cosmetics

The beauty and cosmetics industry in EMEA is facing unprecedented fraud and abuse challenges. According to Signifyd’s latest data:

  • Fraud pressure up 46% across the region
  • Average order value fraud up 15%, signaling higher-ticket attacks
  • Consumer abuse surging 126%, fueled by promotion misuse, returns fraud, and unauthorized reselling

For merchants, these trends mean increased chargebacks, mounting inventory losses, and a more complex balance between security and customer experience. While 3D Secure has curbed some risks, fraudsters are quickly shifting to weaker points in the shopper journey.

The good news: Signifyd’s Commerce Protection Platform is designed to stop fraud and abuse before they impact revenue — while maximizing approvals and preserving seamless shopping experiences.

Download the data sheet to uncover the full 2025 Beauty & Cosmetics fraud and abuse trends.



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What ecommerce fraud, abuse and/or payment challenge are you currently dealing with? *

Low payment authorisation rate
Low payment approval rate
High chargeback rate
Return abuse
Policy/promo abuse
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